Marketing Strategies for Home Inspectors featuring Email Marketing with Will Johnson

Marketing Strategies for Home Inspectors featuring Email Marketing

Presentation covers overview of market strategies for the home inspection industry. Discussion of branding, marketing with focus on email marketing. Email marketing has a proven track record, and cost- effective that is within the budget of every home inspector. Understand why and how creating Top-of-Mind marketing goal should be part of every marketing action for home inspectors.

Instructors

Will Johnson, CCI

Will Johnson is a certified CREIA Home Inspector founded Inspection Perfection in San Diego, CA. in 2005. Will expanded his certification and services in energy assessments in 2010. Certified Calif. HERS rater, DOE Home Energy Assessor and BPI building Analyst. These services include
home energy assessments and third party testing and verification as a HERs rater.
Will includes a basic energy assessment in his home inspections. Also offers add-on and stand alone energy assessment. In 2019, Will Johnson initiated CREIA's Energy Efficiency Committee in developing a promising path for energy efficiency for CREIA members. Will has built strategic partnerships to foster energy efficiency and sustainability initiatives.

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